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Cookie Policy

Last updated: October 2026

This page lists every cookie and piece of browser storage The Racing Formula uses, what each one is for, and how to change your mind. For the personal data we hold, see the Privacy Policy.

Your choices

The first time you visit, we ask about two kinds of cookie, separately. Both stay off unless you turn them on:

You can change either one at any time from Cookie settings at the foot of every page, or with the button below. Turning one off deletes its cookies from your browser. We ask again after six months.

Your choice is stored in your browser under tm_cookie_consent, with the date you made it.

What is a cookie?

A cookie is a small text file a website stores in your browser. Sites also use your browser's localStorage, which works much the same way. This page covers both.

Strictly necessary (always on)

These make the site work, so they don't need your consent. None of them are used for advertising.

NameSet byPurposeExpires
__client_uat, __client_uat_*Clerk, our sign-in providerRecords whether you are signed inUp to 400 days
__sessionClerkYour sign-in session, only while you are signed inAbout a minute, renewed while you browse
__clientClerk (on clerk.theracingformula.com)Keeps you signed in on this deviceUp to 400 days
__cf_bm, _cfuvidCloudflare, for ClerkProtects the sign-in service from bots and abuse30 minutes / end of visit
cf_clearanceCloudflareOnly if you are shown a security check: remembers that you passed itUsually 30 minutes

Our own servers set no cookies. Bot protection uses Cloudflare Turnstile, which runs in the background without puzzles; your use of it is covered by the Cloudflare Privacy Policy and Turnstile Privacy Addendum.

Settings kept in your browser (always on)

The site stores your settings and saved items in your browser's localStorage so they are there next time. Examples:

KeyPurpose
tm_cookie_consentYour cookie choices and when you made them
tm-theme, oddsMode, racecardViewLight or dark mode, odds format, racecard layout
tm_stable, tm_notes, tm_watch, tm_systems, tm_breeding_favsYour stable, notes, watchlist, saved filters and favourite sires
tm_sessA short-lived access token that lets the racecards load their data
tm_cidA random number that keeps you in the same version when we test two designs. It identifies nothing about you.

If you are signed in, your saved items also sync to your account so they follow you between devices.

Cookieless counting (always on)

We count visits with Simple Analytics and Cloudflare Web Analytics. Neither sets cookies, fingerprints your device or stores personal data. They count page views in total only, so they run without asking.

Analytics cookies (only if you turn them on)

Google Analytics 4 shows us which pages get used, how people find the site and where it can be better. Its cookies are only set once you turn Analytics on.

CookieSet byPurposeExpires
_gaGoogle AnalyticsTells one visitor from anotherUp to 2 years
_ga_EEPS5CTN3WGoogle AnalyticsKeeps track of your visit to this siteUp to 2 years

Google Analytics data is processed under Google's Privacy Policy. With Analytics alone on, Google Analytics is not used for advertising.

Marketing cookies (only if you turn them on)

The Meta Pixel measures our own Facebook and Instagram ads: whether someone who saw an ad visited the site or signed up. It also lets us show those ads to people who have visited before. We show no ads on this site.

NameSet byPurposeExpires
_fbpMetaRecognises your browser across visits, for ad measurement90 days
_fbcMetaOnly if you arrived by clicking one of our ads: records that click90 days
lastExternalReferrer, lastExternalReferrerTime (localStorage)MetaThe site that sent you here, for ad measurementUntil cleared

With Marketing on, our server also sends Meta a copy of the same events (Meta's Conversions API), so ads are measured even when a browser blocks the pixel. That copy includes your IP address and browser type and, if you create an account, your email address in scrambled (hashed) form. Marketing also lets Google Analytics use Google's advertising signals. Meta's use of this data is covered by the Meta Privacy Policy.

Third-party links

The site links to other sites (Racing Post, Betfair, Telegram and others). Those sites have their own cookie and privacy policies, which we do not control.

Contact

Questions about this policy: hello@theracingformula.com